Adidas launched its skateboarding program in 2006 but has roots within the sport releasing skate shoes as early as 1978. It began by recruiting a world class skate team led by icons such as Mark Gonzales, Daewon Song and Silas Baxter-Neal before collecting new talents like Nora Vasconcellos, Tyshawn Jones and Blondey McCoy. With the backing of the adidas group the program implemented technology of the highest level into the footwear and produced skate videos that made impressions worldwide for their creativity. Today, adidas Skateboarding is not only one the biggest shoe brands in the industry but also one of the most respected.
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