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Gone are the days when you could turn up poolside with a plain white towel and get away with it. Nowadays beach towels are seen as an essential accessory to your swimming or watersports gear. Having something colourful and exciting differentiates you from the crowd of other beach goers or poolside loungers that surround you. With such a stellar range of different designs available, from some of the world's coolest watersports and lifestyle brands, you really have no excuse for losing your spot on the beach.

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