"Build the best product. Cause no unnecessary harm. Use business to inspire and implement solutions to environmental harm." Patagonia's mission statement could not be more aspirational,rebellious, forward thinking and inspiring. With industry leading and continuously improving standards on sustainability as well as garment innovation this brand pushes the limits of what is possible without a doubt like no other brand. Originating from an infamous group of Yosemite's Camp 4 rebel climbers in the 1970s, Patagonia's core product range centres on anything outdoor and active paired with high-performance function and the style of the cool crowd. What's not to love?