Our extensive range of O'Neill clothing and accessories is guaranteed to have something to suit your tastes, whatever your style. Founded by Jack O'Neill in 1952, the company was the original Californian surf, snow and lifestyle brand. Starting as he meant to go on, he led the way with his innovations, which included pioneering the world’s first neoprene wetsuit. The brand's courageous spirit remains today, with its core values lying in advancements in style and technology in an effort to cater to the evolution of action sports. Its original and unbreakable spirit, surf-inspired themes, bold branding and durable construction has led the brand to become recognisable across the planet.