Created by Argentinian brothers Fernando and Santiago Aguerre, Reef shoes, clothing and accessories have enjoyed over twenty-five years of success - and it all started with an active lifestyle sandal. Their desire to create a high-quality, comfortable active footwear led to the founding of the brand in the early 80s, which quickly became the bestselling sandal brand. Inspired by the beauty of beach-loving women in South America, the brothers created Miss Reef as a way of bringing an exotic element into the surf market. This brand eventually became a global icon within the surfing community and added greatly to the profile of the brand as a whole. Today, the brand is celebrated for its bohemian, eco-conscious and surf-loving spirit and their high quality, attractive products that look as good on the streets as they do on the beach.