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Magenta is owned and run by professional skateboarders Soy Panday and Vivien Feil who have been friends since childhood. The brand is named after the Magenta district of Paris where they both grew up. Magenta's emphasis is on travelling the world and making new friends and acquaintances wherever you go, you'll notice the phrase 'worldwide connections' on many of their products. Currently based in Bordeux, the team consists of Leo Valls, Soy Panday, Zach Lyons, Koichiro Uehara, Jimmy Lannon, Ben Gore, Glen Fox and Vivien Feil